Jenine is a cultural ethnographer who thrives on unlocking potential through important conversations. As a Facilitator in LEGO® SERIOUS PLAY® (LSP) methodology and trained in the SUPERCONNECT® method, Jenine leads with her Purposeful Play Framework which combines Purpose, Passion and Play - formalised for adult learning and problem solving in psychologically safe environments for participants.

Jenine’s approach to understanding humans and helping to bring their ideas and insights to life involves participants building 3D models with LEGO® bricks to represent their thoughts, ideas, and solutions to complex challenges.

What makes it "serious play" is the structured facilitation - participants don't just build freely, but respond to specific prompts, then share the stories and metaphors behind their creations with the group. It is an incredibly effective approach for adult learning, creativity, and problem-solving.

The LSP methodology has been used for team building and strategic planning to innovation workshops and conflict resolution. Organisations like NASA, Google, and many consulting firms have incorporated it into their processes.

The methodology is powerful, with deep insights and connections in a short time. It replaces the same same of whiteboards and sticky notes to bring ideas to life through show and tell - Jenine’s tried and tested approach to inspiring the group, including all voices at the table, and innovating with new creative ways of thinking.